The reason for everything - Just Cuz. The Just Cuz coin was born from a wholesome, viral movement that started with Barbara Miller’s children’s book, Just Cuz. Inspired by her late husband Marv’s carefree philosophy—embracing life’s randomness without overthinking—the phrase resonated deeply with millions online. As Barb’s TikTok exploded with 250K+ followers and 25M+ views, the internet did what it does best: it turned a cultural moment into a meme economy. The Just Cuz coin was launched to immortalize Marv’s mantra in the digital age, giving the internet a universal, effortless response for every situation—why? Just Cuz.