Complex memes include various strategies and language games that are used to create complex narratives in which various elements of internet culture are present. This category includes: anatomical scheme - fictitious descriptions of the world, rarely observations based on objective facts, more often interpretations of reality, which may take the form of anatomical schemes. The concept of anatomy is understood in the case of memes in a figurative sense: as a description that is supposed to explain the mechanism of functioning of any phenomenon