That's a great question! NOT FOUND is an ERC404 experiment on the optimism network. The experience will have multiple parts (or chapters, if you will), with each chapter exploring different capabilities of the ERC404 standard. The first chapter was the RED/GREEN game we released yesterday. Next up, we'll be releasing more chapters, starting with the website. Each chapter also aims to have some value accrual mechanisms for the $404 token itself. The first mechanism was the 1% token burn of the chapter 1. Interacting with these chapters increases the likelihood of being Found (more details coming soon).